The branding aspect of apartments is a much-overlooked step in affordable housing development, and Robin leads efforts to ensure there is a consistent and polished brand throughout Miro Development products to distinguish the company from competition. Relationships with suppliers and vendors in addition to budgeting techniques have equipped Miro Development with the ability to offer upgraded finishes will maintaining affordable costs. Their branded approach includes quality amenities and professional service, online communication, branded signage, documents, apparel and other material. In addition, tenants can expect prompt service for maintenance calls and well-maintained common areas. Through these efforts Robin and the Miro Development team have been able to mitigate the poor image of various neighborhoods and facilitate the safety and comfort of its clients' residences.